A crisis is something which is inevitable in certain situations, to handle such situations one needs tact and expertise. Here our role comes into action. We are highly capable in dealing with such delicate situations with great diplomacy and accuracy. A strategic damage control campaign can greatly alter the Public�s view of your company under such circumstances. CREATION Public Relations will ensure that all the one-sided coverage stops and our side of the story also get highlighted. The timely management can avert many grim situations which could otherwise worsen up.